Aurora Pens opens in Rome – its first Italian Flagship store

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After the recent successes in Mexico, Turkey and Iran, Aurora Pens opens its first Boutique in Rome, at the number 12 in the prestigious street Via del Babuino.

Renowned and appreciated worldwide, from 1919 Aurora is synonymous of Made in Italy par excellence and reaffirms its distinctive style and its unmistakable design in a flagship store of great tribute to the “Italian Style”.


In an exclusive location in the historical center of the “Eternal City”, the Boutique wants to attract collectors and pen-lovers from all over the world. Welcomed in a refined atmosphere, they will find all Aurora creations, included prestigious limited editions and exclusive models, and will have the possibility to take part into special events and thematic workshop dedicated to the discovery of the Sign and the highest Italian Craftsmanship.

“The opening of our first boutique in the heart of the Italian capital, while reaching our first 100 years from foundationaffirms Cesare Verona, President and Ceo of Aurora and representative of the 4th generation of an entrepreneurial family active in the World of Writing – testifies our firm wish to grow both nationally and internationally. This will be in fact the very first Italian store, to which in the future we will add others in the whole peninsula. Finally fountainpen is no longer considered a simple writing tool, but a way to leave your own tangible sign in the world.”

The recent listing of the Turinese maison among the “Leader of the growth 2019” underlines this strong “Growth and Export” orientation. The famous Italian Economic Media, Sole24Ore has in fact identified the 350 Italian firms that have realized the best performances with a meaningful growth of the billing in the years 2014 -2017 and Aurora is amidst them.

The boutique will be open: Mon-Sat 10.45 – 19.45 e Sun 12.45-19.45.

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2 Replies to “Aurora Pens opens in Rome – its first Italian Flagship store”

  1. Dear Inked Happiness / Aurora Team,
    I need your help please. I am trying to track down an Ipsilon M/pencil back resin, older style to complete a pen set.

    Do you stock this model and/or know of any specialist stockist I might try?

    1. Dear Philip,
      I am forwarding your query to my contact in Aurora. Am also taking the liberty of sharing it with some collectors and restorers. I am sure someone from the community will be able to help / assist you.
      best Regards,


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