Lamy 2000. Mention the name and I can go on yapping forever – Bauhaus, Makrolon, form-follows-function, German Engineering excellence, the height of writing pleasure … for, there is a strange bond that ties the Lamy 2000 to me. We were both born in 1966.
And now Lamy has come out with a special brown edition of the iconic Lamy 2000, another reason for me to ride the accelerator. For those who have joined in late, here is a quick rundown:
As an independent family company, since its foundation in 1930 Lamy has been firmly committed to Heidelberg as its only production centre, guaranteeing consistently premium quality “Made in Germany”.
With the LAMY 2000, Dr Manfred Lamy established in 1966 the clear, unmistakable design language that still characterises the style of all the brand’s products today – Lamy design. This design approach was not only innovative for its time, but is still unparalleled today: the pioneering spirit has been a core value of Lamy’s corporate culture from the very beginning.
At Lamy, the first and most fundamental requirement of the design process is to develop an attitude towards things. They should be beautiful, functional, durable and, if possible, available for all to purchase. Lamy has developed guide rails for its design process, also known as design corridors: no ornaments or fashionable embellishments, the most important thing is to achieve a lasting physical, and above all visual, durability. Bauhaus and companies such as Olivetti, WMF, Rosenthal and Braun served as models.
Having an attitude towards things requires education, knowledge, awareness and, not least, a cultural foundation – this is Dr. Lamy’s conviction.
The timelessly modern aesthetics of Lamy design combined with the highest quality standards have always guaranteed the most effective form of sustainability: lasting enjoyment of the products which means that they are used for a long time. Liberation from fashion-led ornamentation and the resolute renunciation of all details that do not serve function ensure that Lamy writing instruments are not disposable products. They accompany people throughout the years and decades of their lives.
The LAMY brand has now evolved from being a high-quality, aesthetically pleasing and durable everyday object into a lifestyle product: in addition to rational added value, LAMY is also associated with an emotional experience, with inspiration and with the zeitgeist.
Promoting and preserving handwriting as a cultural asset is also an issue close to Lamy’s heart. In essence, Lamy writing instruments have always been more than the perfection of form and technology in writing instrument design, they have been thinking tools. For millions of people, they are important companions. They are not simply used to perform everyday writing tasks. They contribute to capturing thoughts, to shaping them and making them tangible. Through writing, drawing or painting.
At the same time, it is in keeping with Lamy’s pioneering spirit to innovate and shape the future of writing. We are no longer required to make a choice between working in a digital or an analogue world. The two can complement each other for increased productivity. Lamy bridges the gap between analogue and digital writing with a wide range of text processing options – without compromising on the feel of handwriting.
Based on Dr. Manfred Lamy’s entrepreneurial vision and his approach to design, the company will continue to write its success story as a substantial brand with a strong heritage – with a clear attitude and clear values.
Around the world the LAMY brand stands for high-quality designer writing instruments with a timelessly modern aesthetic and perfect functionality. In 1966, the LAMY 2000 model established the clear, unmistakable design language that still characterises the style of all the brand’s products today – the Lamy design. Each year, Special Editions continue to set trends and inspire handwriting fans around the world with innovative colours and finishes. By 2026, the 30th anniversary of its founding, Lamy will have launched further new models and pioneering product concepts.
As an independent family company, since its foundation in 1930 Lamy has been firmly committed to Heidelberg as its only production centre, guaranteeing consistently premium quality “Made in Germany”. Sustainability is the principle underlying all entrepreneurial action in the sense of bringing responsibility into our real lives. Behind this is a clear commitment to positive economic performance under ecologically sound production conditions and corporate social responsibility that helps to strengthen society. With an annual production of over 8 million writing instruments, Lamy is today not only the market leader in Germany, it has also developed to become a sought-after lifestyle brand around the world. Lamy generates a good half of its turnover abroad. The brand is now represented in more than 80 countries with over 15,600 sales outlets worldwide, including around 200 mono-brand stores.
Lamy is continually reinventing itself, proving that writing instruments are more than utensils: as lifestyle accessories they have become important companions for millions of people, giving expression to their pleasure in writing by hand and expressing their individual personality.
You can find out more about Lamy online at www.lamy.com