We are just back from the 1st Chennai Pen Show which was organised by Aditya Bhansali and his team of super-efficient achievers. Well, the platitudes are deliberate – for here was a show that like a pack of trump cards, excelled on all counts. For the habitual nitpickers among us,
The last couple of years has been exciting ones for the fountain pen, ink, paper, stationery, and accessories segment in India. On the one hand, fuelled by demand, several young and enterprising people have unveiled brands that are always out to outdo themselves, forever stretching their horizon; while on the
Diptanshu, diehard aficionado of all things fountain pen, ink and stationery – talks about his passion, underscoring the need to use, as opposed to just collect. Morning creative strategy meeting between client and the advertising agency. The Client, one of India’s largest manufacturers of ball point pens, is naturally led
